Main Article Content
Abstract
Creativity and innovation in any organization are vital to its successful performance, especially in light of the growing challenges posed by globalization, rapid technical changes, intense competition, and the information revolution. Therefore, these organizations must face such challenges quickly, efficiently, and effectively, which requires the high creative capabilities of organizations to develop new solutions, ideas, and opinions. Business organizations today are always looking for a place on the top, striving to be at the forefront and able to face competition and achieve better results. Through this research, we conducted a field and practical study of innovation in Algerian enterprises, particularly the agency Peugeot in Rouïba (Rouïba Automobiles), where we aim to find out the extent or degree of their application to innovation within this agency. Among the most important findings is (some obstacles facing the creativity and innovation activity in the agency that weakens innovation, including a lack of competencies and budget allocated to research and development activity.
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References
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