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Abstract
This paper explains how Nestlé used the shared value concept to make agriculture more sustainable and achieve more profit by creating business value. We use a case study approach based on qualitative research to investigate shared value in achieving sustainable agriculture. We analyzed Nestlé programs in rural development, environmental sustainability, and the Water field. We found that applying the shared value concept by nestle makes agriculture more sustainable and leads to business value.
Keywords
References
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Article Details
Copyright (c) 2019 Ishak Kherchi , Mohamed Fellague, Samira Ahlem Haddou
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