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Abstract

This paper explains how Nestlé used shared value concept to make agriculture more sustainable and achieve more profit by creating business value. Based on qualitative research, we use a case study approach to investigate the idea of shared value in achieving sustainable agriculture. We analyzed Nestlé programs in three areas: rural development, Environmental sustainability and Water field. We found that applying shared value concept by nestle make agriculture more sustainable and leads for business value.


JEL Classification: M14, Q01, Q56.

Keywords

Sustainable Agriculture Shared Value Creation Business Value Environmental Value Social Value

Article Details

Author Biographies

Ishak Kherchi , Hassiba Ben Bouali University, Chlef (Algeria)

Associate professor Calss B

Mohamed Fellague, Hassiba Ben Bouali University, Chlef (Algeria)

Associate professor Class A

Samira Ahlem Haddou, Hassiba Ben Bouali University, Chlef (Algeria)

PhD

How to Cite
Kherchi , I., Fellague, M., & Haddou, S. A. (2019). How Nestle Applied Shared Value Creation In Agriculture Sector Achieving Sustainable Agriculture And Making More Profit «Nestle Model». Management & Economics Research Journal, 1(3), 12-26. https://doi.org/10.48100/merj.v1i3.38
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