Main Article Content

Abstract

The current research aims to identify sustainability-oriented innovation practices and their role in enhancing environmental creativity through the intermediate role of green transformation leadership in organizations. Field research was carried out at Basra Oil Company and a random sample of 113 employees. The questionnaire was used as a key tool for data collection. It consisted of three axes, the first for sustainable innovation-oriented practices, the second for green transformational leadership, and the third for environmental innovation. The data was analyzed through the advanced statistical program AMOS and the SPSS program. The research was based on a key hypothesis that (there is a relationship and impact between sustainability-oriented innovation practices and environmental innovation through green transformational leadership). The results showed that the organization in question has a sustainability-oriented vision towards innovation practices, developing new competencies that support green innovation and acquiring innovative and environmentally friendly technologies and processes. In key areas where there are no previous experiences, the organization is constantly exploring new ways to understand the expectations and requirements of key stakeholders. However, some areas also need a better understanding of the best practices regarding using new management systems to manage environmental innovation. The management of the organization is often actively involved in environmental innovation activities on average, and the management of the organization invests an average proportion of R & D in environmental innovation. Finally, management often collects information on environmental innovation trends. In addition, several recommendations have been formulated, the most important of which is the formulation of strategies for implementing sustainability directed towards creative practices to promote environmental creativity that is compatible with the characteristics of the Iraqi environment and its requirements. The new technologies of sustainability-oriented towards the development of processes and products and sustainability-oriented towards the development of creative competencies support the enhancement of the environmental creativity of the organization in question. This course contributes to achieving the efficient green performance of the organization.

References

  1. Asif, M., Searcy, C., Garvare, R. & Ahmad, N. (2011). Including sustainability in business excellence models. Total Quality Management & Business Excellence, 22(7), 773–786.
  2. Carrillo-Hermosilla, J., Río, P. & Könnölä, T. (2010). Diversity of eco-innovations: Reflections from selected case studies. Journal of Cleaner Production, 18, 1073-1083.
  3. Chen, Y. S., & Chang, C. H. (2013). The determinants of green product development performance: Green dynamic capabilities, green transformational leadership, and green creativity. Journal of business ethics, 116(1), 107-119.‏
  4. Chen, Y. S., Chang, C. H., & Lin, Y. H. (2014). Green Transformational leadership and green performance: The mediation effects of green mindfulness and green self-efficacy. Sustainability, 6(10), 6604-6621.‏
  5. Chen, Y.S.(2008) The positive effect of green intellectual capital on competitive advantages of firms. J. Bus. Ethics, 77, 271–286.
  6. Chen, Y.S.(2011) Green organizational identity: Sources and consequence. Manag. Decis. , 49, 384–404.
  7. Chen, Y.S.; Chang, C.H.(2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Manag. Decis, 50, 502–520.
  8. Cheng, C. C., Yang, C. L., & Sheu, C. (2014). The link between eco-innovation and business performance: a Taiwanese industry context. Journal of Cleaner Production, 64, 81-90.‏
  9. Dangelico. R., Pontrandolfo. P., 2010. From green product definitions and classifications to the Green Option Matrix. Journal of Cleaner Production. 18, 1608–1628.
  10. Del Río. P., Carrillo-Hermosilla. J., Könnölä. T., 2010. Policy strategies to promote eco-innovation. Journal of Industrial Ecology. 14, 541-557.
  11. Delai, I. & Takahashi, S. (2013). Corporate sustainability in emerging markets: insights from the practices reported by the Brazilian retailers. Journal of Cleaner Production, 47, 211- 221.
  12. Eiadat. Y., Kelly. A., Roche. F., 2008. Eyadat Green and competitive? An empirical test of the mediating role of environmental innovation strategy. Journal of World Business, 43, 131–145.
  13. Elkins, T.; Keller, R.T.(2003). Leadership in research and development organizations: A literature review and conceptual framework. The Leadership Quarterly, 14, 587–606.
  14. Hallstedt, S.I., Thompson, A.W. & Lindahl, P. (2013). Key elements for implementing a strategic sustainability perspective in the product innovation process. Journal of Cleaner Production, 51, 277-288.
  15. Hart, S.L. & Milstein, M.B. (2003). Creating sustainable value. Academy of Management Executive, 17(2), 56-69.
  16. Hutchins, J. & Sutherland, J.W. (2008). An exploration of measures of social sustainability and their application to supply chain decisions. Journal of Cleaner Production, 16, 1688– 1698.
  17. Kemp. R., Pearson. P., 2008. Final report MEI project about measuring eco-innovation: Deliverable 15 of MEI project (D15).
  18. Kleef, J.A.G. & Roome, N.J. (2007). Developing capabilities and competence for sustainable business management as innovation: a research agenda. Journal of Cleaner Production, 15, 38-51.
  19. Klewitz, J. & Hansen, E.G. (2013). Sustainability-oriented innovation of SMEs: a systematic review. Journal of Cleaner Production.
  20. Lee. K., Kim. J., 2011. Integrating suppliers into Green Product Innovation Development: an empirical case study in semiconductor industry. Business Strategy and the Environment. 20, 527-538.
  21. Lin. R., Tan. K., Geng. Y., 2013. Market demand, green product innovation, and firm performance: evidence from Vietnam motorcycle industry. Journal of Cleaner Production. 40, 101–107.
  22. Maas, S. & Reniers, G. (2013). Development of a CSR model for practice: Connecting five inherent areas of sustainable business. Journal of Cleaner Production.
  23. Makower, J. (2009). Strategies for the green economy: Opportunities and challenges in the new world of business. New York:
  24. Maletič, M., Maletič, D., Dahlgaard, J. J., Dahlgaard-Park, S. M., & Gomišček, B. (2014). The relationship between sustainability-oriented innovation practices and organizational performance: empirical evidence from Slovenian organizations. Organizacija, 47(1), 3-13.
  25. Negny. S., Belaud. J., Robles. C., Reyes. R., Ferrer. B., 2012. Toward an eco-innovative method based on a better use of resources: application to chemical process preliminary design. Journal of Cleaner Production. 32, 101-113.
  26. Poksinska, B., Dahlgaard, J.J. & Eklund, J.A.E. (2003). Implementing ISO 14000 in Sweden: motives, benefits and comparisons with ISO 9000. International Journal of Quality & Reliability Management, 20(5), 585–606.
  27. Pujari, D. (2006). Eco-innovation and new product development: understanding the influences on market performance. Technovation, 26, 76–85.
  28. Rennings. K., 2000. Redefining innovation – eco-innovation research and the contribution from ecological economics. Ecological Economics. 32, 319-332.
  29. Rennings. K., Ziegler. A., Ankele. K., Hoffmann. E., 2006. The influence of different characteristics of the EU environmental management and auditing scheme on technical environmental innovations and economic performance. Ecological Economics. 57, 45– 59.
  30. Saunders, M. N., Lewis, P. and Thornhill, A. (2016). “Research methods for business students ". Seventh edition, Pearson Education Limited.
  31. Sekaran, U., and Bougie, R. (2010). " Research Method For Business ", 5th ed, John Wiley and Sons Ltd.
  32. Tabachnick, B.G., and Fidell, L.S. (2001). " Using Multivariate Statistics " . 4th ed. Boston Allyn and Bacon.
  33. Vilanova, M., & Dettoni, P. (2011). Sustainable innovation strategies: Exploring the cases of Danone and Interface. ESADE, Institute for Social Innovation.‏
  34. Weinberger. N., Jorissen. J., Schippl. J., 2012. Foresight on environmental technologies: options for the prioritization of future research funding-lessons learned from the project “Roadmap Environmental Technologies 2020+”. Journal of Cleaner Production. 27, 32-41.
  35. Zhao, H.; Guo, S.(2014) Selecting green supplier of thermal power equipment by using a hybrid MCDM method for sustainability. Sustainability, 6, 217–235.
  36. Zikmund, W., Babin, B., Carr, J., and Griffin, M. (2010). " Business research methods". 8th ed., South-Western, Cengage Learning.

Article Details

How to Cite
Alsaeedi , K. (2020). Sustainability-Oriented Innovation Practices and their Role in Promoting Environmental Innovation through the Mediating Role of Green Transformational Leadership in Oil Companies (A Case Study of Basra Oil Company). Management & Economics Research Journal, 2(1), 50-68. https://doi.org/10.48100/merj.v2i1.74
Cited by