Main Article Content
Abstract
The development of the world today in information and communication technologies has affected all aspects of the economic life of the countries, especially with the emergence of the Internet and new media through social networks such as Facebook, Twitter, Instagram, and others. With the emergence of social networks on the Internet, marketing services, especially tourism services, depend on the human factor through exchanging information about tourist areas, traditional products, hotels, and others. The new era has begun to depend on consumers and their contribution to promoting services and places. With the rapid development of social networks, especially Facebook, the importance of harnessing these sites to serve the tourism industry in the countries of the world in general and Algeria, in particular, has emerged. The tourism industry depends mainly on the views of consumers and the spread of information among them, which opened a wide door to identify the places of tourism and hotels and offer services to visiting people and benefiting from their services. This positively affects other users who may one day be tourists in the same areas. Therefore, this study aims to highlight the role of social networks and their contribution to the activation of tourism in general and local tourism in particular. This is taking the Facebook network as a model by analysing the Facebook page beaches of Annaba and answering the following fundamental question: to what extent does Facebook contribute to the activation of local tourism in Algeria?
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References
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