Main Article Content
Abstract
This article aims to demystify the measurement scale design and development steps in the marketing and management fields. It also presents an overview of the reliability and validity aspects to help researchers develop appropriate measurement scales and improve their development process. More specifically, it explains the necessary steps of tool development, which includes the conceptual definition in which items are generated. Content validation is checked, Survey management in which the Pre-test is conducted, the sample size is determined, and reliability is calculated. Next, the exploratory factor analysis is performed to reduce the initial item number, and internal consistency is examined. Finally, the confirmatory factor analysis tests the scale's significance and the convergent and discriminate validity.
Keywords
References
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